With both the brand and the country struggling to hold onto their cultural identity, Tim Hortons connects Canada’s diverse communities through simple, generous acts of kindness.
Introducing, The Coffee Love Tour by Tim Hortons.
Leslie John AD
Andrea Davidova Strategist
Savannah Onofrey Strategist
On Canada Day, Tim Hortons will give customers in Ottawa a free coffee. In return, consumers will be asked to buy a cup for someone in the next city.
THE GOAL: SEND THE COFFE LOVE TO EVERY CITY
in the only country that would most likely keep it going with the only brand that can make it happen.
IN STORE + PRODUCT REDESIGN
SOCIAL MEDIA FILTERS
SPONSORED SOCIAL CAROUSELS
MICROSITE + BANNERS
360 Campaign (Radio + Digital + Product Design + Social + Digital + OOH)