With both the brand and the country struggling to hold onto their cultural identity, Tim Hortons connects Canada’s diverse communities through simple, generous acts of kindness.
Introducing, The Coffee Love Tour by Tim Hortons.

Leslie John  AD

Caleb Mcmullen   CW

Andrea Davidova   Strategist

Savannah Onofrey   Strategist

 On Canada Day, Tim Hortons will give customers in Ottawa a free coffee. In return, consumers will be asked to buy a cup for someone in the next city. 

THE GOAL: SEND THE COFFE LOVE TO EVERY CITY

in the only country that would most likely keep it going with the only brand that can make it happen.

MORNING RADIO

IN STORE + PRODUCT REDESIGN

SOCIAL MEDIA FILTERS

SPONSORED SOCIAL CAROUSELS

MICROSITE + BANNERS

DIGITAL BILLBOARDS

360 Campaign (Radio + Digital + Product Design + Social + Digital + OOH)

© 2018 by Leslie John