STARBUCKS GROUP ORDERS
Transferring money and getting multiple orders correct... it's a pain to pick up coffee for a group. The designated coffee person just needs a little bit of help with all those orders.
Leslie John AD
THE STARBUCKS APP
Current Starbucks users utilize the app to order food and beverages. Users receive benefits by reloading money into their Rewards account.
There is currently no way to interact with other users.
By creating an iMessage App, users can easily send fellow coffee-fiends their order and Rewards money.
IN APP CAMPAIGNS
To alert current app users about the new feature, there will be advertisements on their Timeline and Inbox
Beyond the app, sponsored posts on Instagram announce this extension to even more users
Business Opportunity + Social Campaigns
Design Anna Cevallos
OLV Leslie John