Sexual assault at music festivals are prevalent across the world. When Pantene wanted to have a presence at music festivals, we came up with "Smart Scrunchies"- hair ties that come with a specialized gold bead which links a group together - bringing positive recognition to the brand while making festivals safer for everyone.
Besides, if you offer a woman a free hair tie, they'll take it. At least, we would.
Leslie John AD
Pillars will be located throughout the site to dispense the scrunchies and act as meeting points for friends.
THE PILLARS
THE SCRUNCHIES
Within the gold bead is a RFID tag that tracks the wearer's location throughout the park.
PROTECTION
Press one bead, and an emergency alert will be set to your friends phones:
Once - "I'm lost"
Twice - "Meet at (a pre-disclosed location)"
Three times - "I'm in potential danger"
Worried your friends wont get the message in time? We'll have staff on hand to come meet you as well so you always have someone watching your back.
Product Innovation + Product Design + App Design + User Experience