Sexual assault at music festivals are prevalent across the world. When Pantene wanted to have a presence at music festivals, we came up with "Smart Scrunchies"- hair ties that come with a specialized gold bead which links a group together - bringing positive recognition to the brand while making festivals safer for everyone.
Besides, if you offer a woman a free hair tie, they'll take it. At least, we would.
Leslie John AD
Pillars will be located throughout the site to dispense the scrunchies and act as meeting points for friends.
Within the gold bead is a RFID tag that tracks the wearer's location throughout the park.