NATIONAL GEOGRAPHIC + SNAPCHAT

Everyday feels like we're becoming more disconnected, even when we're constantly plugged in. So how do we connect with environmental issues that, more often than not, are out of sight out of mind?

Anna Cevallos   AD

Raquel Chisholm  CW

Leslie John  AD

 

CONNECTING TO USERS

 

Expose Millennials and Gen Z to the problems affecting their own backyard: Earth. Within Snapchat's map feature, you will see a series of yellow pins. 

 

360º VIDEO

 

Click on a pin and be transported to some of the most iconic places in the world, but that are facing environmental adversities.

 

EDUCATION + DONATION

 

The "How can I support?" button retargets users to National Geographic's website for more ways to get involved. 

With GeoSnap the youngest generations are inspired to save the planet one swipe at a time.

USER INTERACTION

 

At the bottom of your experience, swipe up for more information about the area, the issues they face and conservation efforts already in place.  

 

Digital + Social Good

© 2018 by Leslie John