NATIONAL GEOGRAPHIC + SNAPCHAT
Everyday feels like we're becoming more disconnected, even when we're constantly plugged in. So how do we connect with environmental issues that, more often than not, are out of sight out of mind?
Leslie John AD
CONNECTING TO USERS
Expose Millennials and Gen Z to the problems affecting their own backyard: Earth. Within Snapchat's map feature, you will see a series of yellow pins.
Click on a pin and be transported to some of the most iconic places in the world, but that are facing environmental adversities.
EDUCATION + DONATION
The "How can I support?" button retargets users to National Geographic's website for more ways to get involved.
With GeoSnap the youngest generations are inspired to save the planet one swipe at a time.
At the bottom of your experience, swipe up for more information about the area, the issues they face and conservation efforts already in place.
Digital + Social Good