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ANGOSTURA® COCOA BITTERS
THE IDEA
In 2019, ANGOSTURA®, a brand celebrated worldwide for renowned aromatic and orange bitters, was ready to announce a new flavor: cocoa bitters. Our team was asked to design and launch the new product. Grown in Trinidad and rooted in richness, we took inspiration from the island itself.
THE TEAM
Creative Director: John Nussbaum
Creative Director: Jon Eckman
Associate Creative Director: Stacy Burghardt
Art Director: Leslie John
Copywriter: Abby Wiscomb
LABEL DESIGN
We kept the iconic oversized label alive, but with added shades of rich brown to convey the cocoa flavor experience.
On top, the purple cap takes cues from the deep, rich colors of an actual Trinitario cocoa pod, while hand-drawn illustrations, in reflective gold foil, hero the cocoa pod itself.
BRANDING
PRINT ADS
Includes print ads for the initial launch for ANGOSTURA® cocoa bitters as well as print ads for other products within the porfolio: aromatic and orange bitters.
Trade Print Ad
Social Launch
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