BittersCocoaLogo_purple.png

In 2019, ANGOSTURA®, a brand celebrated worldwide for renowned aromatic and orange bitters, was ready to announce a new flavor: cocoa bitters. Our team was asked to design and launch the new product. 

Grown in Trinidad and rooted in richness, we took inspiration from the island itself.

 

Leslie John  AD

Abby Wiscomb  CW

IN ASSOCIATION WITH

Havas_Logo_1920x940WHITE.png
BottleFamily.png
ColorBG-01.png

LABEL DESIGN

 

We kept the iconic oversized label alive, but with added shades of rich brown to convey the cocoa flavor experience. 

On top, the purple cap takes cues from the deep, rich colors of an actual Trinitario cocoa pod, while hand-drawn illustrations, in reflective gold foil, hero the cocoa pod itself.

BRANDING

TitleCard.jpg
104411_Angostura_Vieux_Carre-F.jpg
2_Ango_Cocoa_EspressoMartini.png
Photography.png
AngosturaIcons_Angostura_icons.png
4oz_cocoa.png
1_CocoaTradeLaunch.png

PRINT ADS

 

Includes print ads for the initial ANGOSTURA® cocoa bitters launch as well as ads for aromatic and orange bitters.

SOCIAL AND TRADE INTRODUCTION

SellSheet.png
Social_Introduction.png

In association with Havas