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ANGOSTURA® COCOA BITTERS

THE IDEA

In 2019, ANGOSTURA®, a brand celebrated worldwide for renowned aromatic and orange bitters, was ready to announce a new flavor: cocoa bitters. Our team was asked to design and launch the new product. Grown in Trinidad and rooted in richness, we took inspiration from the island itself.

THE TEAM

Creative Director: John Nussbaum

Creative Director: Jon Eckman

Associate Creative Director: Stacy Burghardt

Art Director: Leslie John

Copywriter: Abby Wiscomb

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LABEL DESIGN

We kept the iconic oversized label alive, but with added shades of rich brown to convey the cocoa flavor experience. 

On top, the purple cap takes cues from the deep, rich colors of an actual Trinitario cocoa pod, while hand-drawn illustrations, in reflective gold foil, hero the cocoa pod itself.

BRANDING

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PRINT ADS

Includes print ads for the initial launch for ANGOSTURA® cocoa bitters as well as print ads for other products within the porfolio: aromatic and orange bitters.

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Trade Print Ad

Social Launch

EXPLORE MORE PROJECTS

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EXPERIENCE EFFECT

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GREAT STORIES

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AAC TAKEOVER

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JASMINE ROAD

ANGOSTURA BITTERS

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