CITI® / AADVANTAGE®
PLATINUM SELECT® CARD
EXPERIENCE
EFFECT
THE IDEA
When you give someone a great experience, they’re going to want another. Because one thing could lead to the next thing which can become…a whole big thing.
And every tap with the Citi® / AAdvantage® Platinum Select® card opens the opportunity to explore, discover, and create experiences that leave you excited for more.
AWARDS
2025 W3 Awards: Campaign Integrated Campaign, Gold
Additional video-specific awards below.
THE TEAM
Group Creative Director: Michelle Underwood
Associate Creative Director: Wes Jones
Associate Creative Director: Bryan Miguel
Art Director: Leslie John
Copywriter: Monica Thomas
Art Director: Sara Gomez
Producer: Sarajane Gallagher
Accolades: 2025 FCS Awards: Online consumer video, Bronze; 2025 W3 Awards: Best Entertainment Commercials, Gold + Best Marketing Effectiveness, Silver + Best Directing, Silver + Best Copywriting, Silver
TIKTOK 01
SOUNDS LIKE ADVENTURE
BEHIND THE CAMPAIGN:
Note to self: writing a rainforest script because it’s on your bucket list comes with consequences.
Pro-tip: a rainforest doesn’t exactly offer ideal shooting conditions.
Between the expected torrential downpours, unexpected hotel blackouts, and heat so intense one of our directors fainted on set, things went off script fast. I stepped in to direct the rest of the shots so we wouldn’t lose the day. We got the shots, kept the production moving, and most importantly, everyone survived.
Bucket list: checked.
Crisis: managed.
TIKTOK 02
THIS IS YOUR SIGN
