CITI® / AADVANTAGE®
PLATINUM SELECT® CARD
EXPERIENCE
EFFECT
THE IDEA
When you give someone a great experience, they’re going to want another. Because one thing could lead to the next thing which can become…a whole big thing.
And every tap with the Citi® / AAdvantage® Platinum Select® card opens the opportunity to explore, discover, and create experiences that leave you excited for more.
AWARDS
2025 W3 Awards: Campaign Integrated Campaign, Gold
Additional video-specific awards below.
THE TEAM
Group Creative Director: Michelle Underwood
Associate Creative Director: Wes Jones
Associate Creative Director: Bryan Miguel
Art Director: Leslie John
Copywriter: Monica Thomas
Art Director: Sara Gomez
Producer: Sarajane Gallagher
Accolades: 2025 FCS Awards: Online consumer video, Bronze; 2025 W3 Awards: Best Entertainment Commercials, Gold + Best Marketing Effectiveness, Silver + Best Directing, Silver + Best Copywriting, Silver
TIKTOK 01
SOUNDS LIKE ADVENTURE
BEHIND THE CAMPAIGN:
I always wanted to go to the rainforest, so I wrote a script about it.
Pro-tip: a rainforest doesn’t have the most ideal shooting conditions. It rained (obviously), the hotel power went out, and it was so hot that one of our directors fainted on location. As we all know the show must go on, so I stepped in to finish shooting.
At least everyone survived and I checked it off my bucket list.
TIKTOK 02
THIS IS YOUR SIGN
