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CITI® / AADVANTAGE®
EXECUTIVE CARD
ON TO...
THE IDEA
For the traveler who sees the end of a trip as the beginning of the next, the Citi® / AAdvantage® Executive card gives you more to look forward to.
Treated as a product launch, “On To” proved to be a highly successful integrated campaign that drove awareness, consideration and conversion for the Citi® / AAdvantage® Executive card as well as the other cards in the portfolio.
THE TEAM
Group Creative Director: Michelle Underwood
Associate Creative Director: Wes Jones
Associate Creative Director: Bryan Miguel
Art Director: Leslie John
Copywriter: Jonica Lister
Producer: Sarajane Gallagher
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Pandora
FROM OUT OF HOME TO OUT IN THE WORLD
We met travelers where they were — on their daily commutes through Moynihan Train Hall with a branded takeover.
Microsite
Retargeting Banners
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