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MIZKAN + NAKANO
RECIPE PHOTOSHOOT
THE TASK
When the client had two products under similar brand umbrellas, the challenge was clear: avoid confusion while maintaining cohesion. We defined a unique visual identity for each product: one focused on tradition and the other fusion. This led to a photoshoot to launch the products into their own worlds.
THE TEAM
Creative Director: Stacy Burghardt
Art Director: Leslie John
Producer: Sheryl Long
Natural but flavorful Asian Fusion
Focused on enhancing your favorite recipes with Asian flavors.
BEHIND THE CAMPAIGN:
This campaign was my first true start to finish experience. From establishing a brand strategy to seeing it all come to life on set.
Oh and it was really hard not to sample to food.
THE BEAUTY OF IMPERFECTION
Embracing more traditional Japanese recipes, we rooted Mizkan in tradition.
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