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MIZKAN + NAKANO
RECIPE PHOTOSHOOT
THE TASK
When the client had two products under similar brand umbrellas, the challenge was clear: avoid confusion while maintaining cohesion. We defined a unique visual identity for each product: one focused on tradition and the other fusion. This led to a photoshoot to launch the products into their own worlds.
THE TEAM
Creative Director: Stacy Burghardt
Art Director: Leslie John
Producer: Sheryl Long
Natural but flavorful Asian Fusion
Focused on enhancing your favorite recipes with Asian flavors.
BEHIND THE CAMPAIGN:
This campaign was my first time truly owning a project from start to finish. Building the foundational brand strategy was one thing, but translating that strategy into a physical reality on set gave me a crash course in full-scale physical production.
Oh, and the absolute hardest part of the job? Trying not to eat the props.
THE BEAUTY OF IMPERFECTION
Embracing more traditional Japanese recipes, we rooted Mizkan in tradition.
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