Thousands of women in Chicago struggle with period poverty. We hacked the Food Stamp system so that these women can have access to the products they need without sacrificing feeding their family.

 

Leslie John  AD

Nino LaCorte  CW

Ella Luo  Production

Kendall Mcdermott  Strategy

Rachel Palmer  Account Associate

IN ASSOCIATION WITH

WHY CEREAL?

 

Cereal is the 7th most purchased item by food stamps. Every box includes a pack of cereal for the family, and a pack of tampons for the women in the home.

1 IN 4 WOMEN CAN'T AFFORD MONTHLY PERIOD SUPPLIES

 

It's an invisible problem affecting over 300,000 women in Chicago alone. The lack of period supplies leads to women missing school or work. But at its worst, these women have to use makeshift items while on their period. This can be unsanitary and dangerous to their health. 

PERIOD SUPPLIES AREN'T COVERED BY FOOD STAMPS

 

Chocolate, soda, chips and other snack foods are all covered with food stamps, but a necessity like tampons isn't. So women are faced with a tough decision: either they feed their families or take care of their own sanitary needs. 

NOW YOU CAN HAVE YOUR TAMPONS, AND EAT TOO.

Intern Project in association with We Are Unlimited.

© 2018 by Leslie John