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SoundCloud partners with the little guy to take on the music industry. With its new digital platform, Amplify, musicians can now come together and collaborate, while having everything they need to become the next big star.

Leslie John  AD

Thiago Narvaez   CW

Sean Rowland  CW

 
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Social
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Studio
BRANDING

LOGO DESIGN

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Icon

Soundwaves for the word "Amplify" styled as if amplified from an invisible speaker in the center

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Button

Font and color from SoundCloud's brand guidelines.

 
 
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AMPLIFY STUDIOS

With their full-fledged suite of music production tools, Amplify makes it easy for anyone to make music.

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SOCIAL COLLABORATION

A new "Collaborate" tab will be available on the main SoundCloud page - further pushing collaboration among users. 

*link will open in a new tab

 
PROMOTION
LIVE STREAM COLLAB

SoundCloud will utilize Periscope to host different studio sessions with prominent artists, like Pharrell.

 

Viewers will be able to suggest sounds, vote on beats, and collaborate with their favorite artist.

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AMPLIFY STUDIOS CRASHES MUSIC COMPETITIONS 

Parked across the audition venue, our bus/RV will feature be a fully equipped music studio. Guests can set up a profile on Amplify to share their music. 

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CHANCE THE RAPPER COLLABS WITH STRANGERS IN TIME SQUARE 
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Chance The Rapper has found unlikely success despite never releasing a studio album. He relies on streaming services like SoundCloud and already has a working relationship with the brand.

 

We will take advantage of this existing relationship and invite users to collab on a track with Chance The Rapper at a surprise performance in Times Square.

Product Innovation + Product Design +UX Design + Experiential Design + Social Marketing