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We teach our boys to be strong, active and assertive. We teach our girls to be ladylike, sit up straight and overall put together. YETI is redefining those misconceptions by showing young girls they can be just as strong as the boys. 

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Leslie John  AD

Armon Mayo   AD

PRINTS
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Brand anthem
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BRAND ANTHEM 
social
SOCIAL
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Apple iPhone X Space Grey.png
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Apple iPhone X Space Grey.png

Strategy   Prints   Copy   Editing   Leslie John

Concept   Prints   Copy   Armon Mayo

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