Garmin has a device for every recreational activity, but doesn’t offer customers a device that promotes versatility in those activities. We found that people who are serious about an outdoor lifestyle love learning new skills, and are always on the move while exploring and seeing new things. So why not offer a device that encompasses the idea of versatility when aiding you and your array of outdoor activities? 

Leslie John  AD

Thiago Narvaez   CW

 

Garmin’s latest device allows users to test their array of outdoor skills, without worry about mosquitoes ruining their outing. In addition to its versatility for outdoor activities, Compadre also provides proprietary coaching skills that other smart watches cannot rival. 

BANDITO* is built into the watch

Built in rescue signaling

GPS maps of your course, trail and/or route 

Rechargeable batteries

New charging cord holds the BANDITO* refill, reads gas level, and refills the watch if needed.

 

New tech currently being produced by Guarden. It utilizes non-toxic scents in combination with powerful sonic sound to create the ultimate portable shield against mosquitoes. Partnering these two brands give Garmin the latest tech while giving Guarden the recognition it needs.

WHAT'S BANDITO?
 
CAMPAIGN

Recognized as the generation that loves exploration and experiences, millennials will finally partner with the ultimate device for their array of outdoor activities.

 
SOCIAL

Instagram’s influence has led to many experiences and recommendations. Garmin will partner with influencers to get millennials to take on The Ultimate Challenge.

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GARMIN INSTA STORIES
INFLUENCERS

@isaaccaldiero

74k Followers

@challengesophie 46.7 Followers

@the.flying.phoenix 33.5k Followers

@flexlabreck 61.2k Followers

@timkemple 245k Followers

 
MICROSITE

Alongside social media posts Garmin will also introduce a microsite to further expand on the challenge and unveil a call to action that will take place at our final activation.

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Taking place at various metropolitan areas, participants will be partnered with the Compadre and discover that the only companion needed to complete the event is Garmin’s latest creation.

THE ULTIMATE CHALLENGE

RUNNING

OBSTICLE COURSE

CYCLING

KAYAKING

The first 100 people to cross the finish line will receive the Compadre as a special gift.

Product Design + Social Ads + Experiential Concept 

© 2018 by Leslie John